A press release is a short, 为引起记者或新闻机构的兴趣而写的引人注目的新闻报道. 目标是报告一些新的业务, such as a product launch, an acquisition or merger, an event that has taken place, a large charitable donation, and so on. 新闻稿应以贵公司媒体联络处的联系信息和“立即发布”字样开头.这让记者知道该联系谁以获得进一步信息,并且新闻可以立即与公众分享. 然后是标题,可以说是整个新闻稿中最重要的部分. It should be intriguing and newsworthy. Below this, 新闻稿读起来应该像新闻故事, written in third person, quoting relevant people, and citing sources. 通过为忙碌的记者做一些跑腿工作, 你增加了你的故事传播到公众的可能性.